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SEO and SMO for Swindon and Wiltshire
Welcome to Zafyna, we specialise in Search Engine Optimisation (SEO) and other online marketing techniques to help our customers get noticed online.
What is SEO and how can it help my business?
SEO or Search Engine Optimisation is a process used to help get your website higher up the search engine results for specific keywords.
If your customers use search engines to look for your products or services then search engine optimisation SEO should be considered.
Search Engine Optimisation SEO techniques can improve your position (ranking) in the search engines.
Search Engine Optimisation (SEO) is one of the most important investments you can make in your business and works by a continuous process involving a number of tools including:
- Analysis of your existing website design
- Investigation of they keywords used to find your products or services
- Optimisation of your website design and content
- Creating effective copy to be used on your website
Getting on page 1 of google
For most of our customers, their aim is for their website to appear on page one of the google search results. For single keyword phrases this is a long process though multi-word phrases are often a more efficient use of SEO.
Why use a Search Engine Optimisation team?
We've been creating websites for our own use for over 10 years and over this time have honed many processes and creative ideas for increasing website traffic. Take a look at our portfolio to see some of the websites we work with.
We're a small business with low overheads so can create effective online marketing strategies to suit most budgets.
What is PPC - Pay Per Click?
Pay Per Click (PPC) campaigns can be used to get your products featured on the search engines quickly. Unlike SEO which is an ongoing but ultimately longer-term strategy for increasing your customer visits, PPC can get your results immediately. What's the catch? While SEO represents an investment towards getting new customers long-term, PPC is a quick-win option which is great if you have money to spend!
Pay Per Click may be used to advertise your products and services on most search engines including Google, Bing and Yahoo.
Your pay per click (PPC) adverts may be text, graphic or video content and will usually appear on the right hand column of the search engine.
We can help you create an advertising campaign, work out your chosen keywords, manage and report on the pay per click campaign.
What is Affiliate Marketing?
If you sell products online using an e-commerce shop then you might want to consider affiliate marketing. Affiliates create websites which have a related theme to the products or services you sell.
For example an affiliate could have a technical blog about new gadgets and feature merchant products relating to this. A visitor to the affiliate site clicks on a link and buys the product from
your website and in return your affiliate partner would receive a comission on this sale.
What about Social Marketing (SMO)?
If your business deals directly with consumers (B2C) rather than business-to-business, then Social Marketing (SMO) will help. This can work particularly well for instance for pubs, bars, nightclubs, hotels and many other organisations which deal with consumers.
Zafyna for SEO in Swindon, SEO Wiltshire Search Engine Optimisation in Swindon and Wiltshire
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