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SEO and SMO for Swindon and Wiltshire
Welcome to Zafyna, we specialise in Search Engine Optimisation (SEO) and other online marketing techniques to help our customers get noticed online.
How do I generate more sales leads?
All businesses would like more customers but the question is how to generate more sales leads? As more and more people are turning to the web for finding products and services one solution is to ensure that your customers find you online. Find out more about generating sales leads online in our quick guide - how to generate more sales leads which shows how Search Engine Optimisation and Online Marketing can work together to increase your sales.
What is SEO and how can it help my business?
SEO or Search Engine Optimisation is a process used to help get your website higher up the search engine results for specific keywords.
If your customers use search engines to look for your products or services then search engine optimisation SEO should be considered.
Search Engine Optimisation SEO techniques can improve your position (ranking) in the search engines.
Search Engine Optimisation (SEO) is one of the most important investments you can make in your business and works by a continuous process involving a number of tools including:
- Analysis of your existing website design
- Investigation of they keywords used to find your products or services
- Optimisation of your website design and content
- Creating effective copy to be used on your website
- Additional online marketing activities to help increase website visitor numbers
Getting on page 1 of google
If your website appears on page 3 or furhter back then you are missing out on significant numbers of new enquiries. Even within page one of results a lower ranking provides far less visitors than the website above yours. For most of our customers, their aim is for their website to appear on page one of the google search results. For single keyword phrases this is a long process typically 6 months or more, though multi-word phrases are often a more efficient use of SEO and can provide results within around 3 months.
Online Marketing
Search engine optimisation relates to a process of improving and modifying your website such that search engines will easily read and find the information that you want users to find. Online marketing can then be used to create a 'funnel' which brings more customers to your website. The 'funnel' is created from a number of components including: Additional keyword focused website content, Online articles, Blogs, Online news and press-releases, Video, Directory submission, Social media and others.
Why use a Search Engine Optimisation team?
We've been creating websites for our own use for over 10 years and over this time have honed many processes and creative ideas for increasing website traffic. Take a look at our portfolio to see some of the websites we work with. We're a small business with low overheads so can create effective online marketing strategies to suit most budgets. Of course, you may decide to do your own seo and there are some SEO Tips here if you prefer this route. Having an SEO and online marketing consultant will help drive this through to ensure you get the results you want.
What is PPC - Pay Per Click?
Pay Per Click (PPC) campaigns can be used to get your products featured on the search engines quickly. Unlike SEO which is an ongoing but ultimately longer-term strategy for increasing your customer visits, PPC can get your results immediately. What's the catch? While SEO represents an investment towards getting new customers long-term, PPC is a quick-win option which is great if you have money to spend!
Pay Per Click may be used to advertise your products and services on most search engines including Google, Bing and Yahoo.
Your pay per click (PPC) adverts may be text, graphic or video content and will usually appear on the right hand column of the search engine.
We can help you create an advertising campaign, work out your chosen keywords, manage and report on the pay per click campaign.
The Argument For Search Engine Optimisation SEO Vs Pay Per Click
Search Engine Optimisation and Online Marketing is a process of continuous improvement to drive traffic to your site and improve your search engine position. This process may take around 6 months or more depending on keywords and competition.
Pay per click will provide a fast way to get customers clicking through to your website in the short term. Depending on your competition you may have to pay a significant amount per click which you will have to keep paying for each customer.
Online Marketing however should be seen as an investment now to reap future rewards (more customers) at an overall lower cost. As online marketing gets your website to appear in natural listings your customers are more likely to click through to your website. Once you are on page 1 of the search results you will no longer need to pay for expensive pay per click advertising and the online marketing will continue to increase the number of customers visiting your website.
What is Affiliate Marketing?
If you sell products online using an e-commerce shop then you might want to consider affiliate marketing. Affiliates create websites which have a related theme to the products or services you sell.
For example an affiliate could have a technical blog about new gadgets and feature merchant products relating to this. A visitor to the affiliate site clicks on a link and buys the product from
your website and in return your affiliate partner would receive a comission on this sale.
What about Social Marketing (SMO)?
If your business deals directly with consumers (B2C) rather than business-to-business, then Social Marketing (SMO) will help. This can work particularly well for instance for pubs, bars, nightclubs, hotels and many other organisations which deal with consumers.
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