Zayna SEO Search Engine Optimisation in Swindon and Wiltshire

Software Tools for SEO and SEO Software


For as long as the search engines have existed thier has been a requirement for businesses to ensure that thier products can be found by their customers. Search Engine Optimisation addresses this by helping organisations to achieve high positions in the first few pages of the search results in Google, Yahoo, Bing and other search engines. This article describes some of the SEO software tools and great website resources that SEO companies use when providing a search engine optimisation service for your website.

Article Writing Software

Search engines love websites which appear to be the most knowledgeble on a given subject. This is calculated in part on the content of the website and includes such metrics as keyword density and other factors. A great way to add additional content to your website is through writing articles. Articles can be about your products and services and how these are used to solve a problem for your customer. Writing articles can be a time consuming business so it's not surprising that Article Writing Software exists to help you through it. We've tried a few of these with very much varied results and would therefore recommend that where possible you always use people who understand your products, services or industry to help write the articles for you.

Article Submission Software

Once you have created an article for SEO you will need to add it to your website but that's not all. You can also submit your article to directory sites where other websites and bloggers may take a copy of your article to be used on their website. As you have added your article to your website first, the search engines will see you as the originator of the content. The other websites using your article will link back to your website which then provides you with many extra links for free. There's hundreds of article directories on the internet and submitting your article to each of these in turn will take many hours of painstaking work as each has it's own structure and rules for submission. Article submission software helps with this process by automating some of the process required to submit your article to the article directory websites.

Google Keyword Tool

An essential parrt of Search Engine Optimisation is to know what keywords you are optimising your website for. The keyword may include single (e.g. car), double (e.g. used cars) or multiple words (e.g. used ford focus). The Google keyword tool will show how many people are searching for your given search term and also provide a list of related search terms. You can view the Google keyword tool here - Google Keyword Tool

Google toolbar and Google PageRank for SEO

At the time of writing, the Goolge toolbar is available for Internet Explorer and Google's own browser - Chrome. Once you have loaded the Google toolbar, click on Options -> General and tick the box entitled - enable enhanced features. Now tick the box entitled 'Use PageRank to see Google's view of the importance of a page. You have now enabled the google toolbar to show you the Google PageRank when you load a webpage into your browser.

SEO Quake

SEO Quake is an add-on tool for Firefox, Safari and Chrome browsers and provides a host of Search Engine Optimisation features used to check your website. With SEO Quake you can check your meta tags - header, title and keyword for each of your webpages. You can also view your keyword densities for each of your webpages. Additionally, using SEO Quake you can see Google PageRank and indexing in various search engines and social media websites. SEO Quake can be downloaded here - Get SEO Quake

SEO Tools Notes

Please note that this article has been put together for reference only and is by no means an exhaustive or up to date list of the most relevant tools or websites. These are just a few of the tools which SEO companies might use when providing an SEO service for your business.






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