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Selecting Colours For Your WebsiteSo you have sorted out your web space and you have a catchy name with a memorable tagline. So now your thoughts should turn to website design. You don't need a design degree to develop a high performing and stylish website. There are some simple rules of thumb to follow which will appeal to your readership on a subconscious level, which in turn will make your website a high achieving advertising tool. Different colours give off different subliminal messages. Take time to choose the colour of your website and the colours of the fonts used within the website to create the right feeling and mood for your subject matter and your target audience.
The old lady passed away in her sleep alone. Notice how the font aprears to alter the meaning of the text. Take care when you consider the colour and the font types when you are designing your website. Not only do you have to make your website desirable for your visitors, but it also needs tweaking for the search engines. Optimise each page specifically with meta tags, titles and alt tags to reflect your pages content. A little effort doing this will mean your website will fair better in search results. Click Here to view and use the code to insert into the page head of each page of your website. Fill in the relevant information with words and phrases that are key to the content of the page. In addition to this make sure that all the paramount content to this page appears in the opening paragraph. Use this paragraph to summarise your key points. Go on to elaborate these points further down the page. Search engines expect to see important points at the top of the page, they don't expect you to dilly dally. All images used within your WebPages need optimising with alt tags and titles. Click Here to view and use the code to insert an optermised image onto your webpage. Fill in information with words and phrases that are relevant references to the image or the written subject matter. Remember, a picture might speak a thousand words to your readership, but it won't say a ounce to the search engines unless you optimise it. Internal and external links can also be optimised. Click Here for the code to achieve this. The lay out of your page is very important and can effect your success of driving traffic and therefore your affiliate productivity. Some locations on your page are more successful than others in generation a high click through rate. The map below is a visual aid to highlight the 'Hot Spots'. The darker shaded areas are the prominent spots for advertising.  Of course your websites navigation menu, title and main page content do score highly because your visitors will concentrate more on these areas to use your website. Bear this in mind particularly if you want to achieve high levels of 'Click Through' traffic, such as for pay per click adverts especially. |
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