SEO tips and free seo guide to see how to do SEO yourself.

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SEO Tips and Free SEO Guide

Welcome to our handy introduction to SEO with tips and guide to DIY SEO.

SEO Tips Search engine optimisation is one of the things which will help you get your website higher up the search engine results together with online marketing activities. The basics of Search Engine Optimisation is all about ensuring that your website design is made appropriate for the search engines to be able to view your content and work out what your 'message' is. Below you will find our handy SEO Tips which should act as a Beginners Guide to SEO. Do these as your first step towards gaining a better position in Google and other search engines.

Where are you now?

Step 1 - Before you do any optimisation work on your website a good starting point is to work out where you are now. Open your web browser, go to google or your preferred search engine and enter your keywords. Then go through each page until you find your website. You might find it a struggle once you get past page 3 of results - as do your potential new customers. Once you have found your site then take a note of its position and use this as a reference point for your SEO work.

Step 2 - If you haven't already got a Google Analytics account then get one now. Google analytics will help you see how well your website is performing and what's more it's free! Now follow the SEO basics section and get your website design ready for the search engines.

Every two weeks search for your keywords to find your website again to see if your SEO activities have improved your search engine ranking. Also, check your Google analytics account to see what keywords you are appearing for.

SEO Basics

Now you have worked out your current search engine position its time to start on some of the basics of optimising your website for search engines.

Meta Tags for SEO

Metatags are usually at the top of your webpage and not visible when viewed on the browser. The meta tags are entered in the HTML of your web page and include some information which can be helpful to the search engines and visitors. When your website appears in the search results some of this information may be used in showing the information.
The main Meta Tags you need to ensure you are using are:
Meta Keywords: a list of the keywords relating to this web page - e.g. paint, coatings, waterproof paint, rust proof Meta Description: a brief description of what your web page is about - e.g. Learn more about paint in our handy guide to paint and surface coatings including waterproof paint

Page Title

The page title is the text which appears at the very top of your browser and should relate to the keywords and content of your website.

Images and Alt tags

Try to use descriptive file names for your images and always use the ALT tag so that the search engines can work out what your image is all about.

Sitemap

A sitemap is a list of all the pages of your website and can be organised alpabetically or by category. An SEO sitemap is an XML file type and can be automatically generated for you using online websites. The XML sitemap is read by the search engines to help them understand the organisation of your website.

Web page filenames

Always try to use descriptive file names for your web pages, It's easier for the search engines to find your web pages and also more obvious to your customers that this is a web page they might be interested in.